British rapper Dave stars at the front and centre of sportswear brand New Balance’s latest integrated campaign.
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New Balance challenges runners to ‘runlock’ their true potential in latest TV ad
Mediahub and MullenLowe have partnered with footwear firm New Balance to launch a new, integrated campaign aiming to inspire runners to…
New Balance taps Raheem Sterling and Bukayo Saka for latest brand campaign
American sportswear firm, New Balance has unveiled a new global marketing campaign featuring England football stars Raheem Sterling and Bukayo Saka. Spearheaded by a one-minute spot, other brand ambassadors participating…
Read MoreHeineken addresses growing work-life imbalance with new global brand campaign
Heineken has unveiled a new integrated global brand campaign urging workers to ‘switch off’ and prioritise a more healthy work-life balance.
New Innocent spot squeezes as many vitamins in as it can
Innocent has launched its first pan-European multi-channel campaign in over 18 months, spotlighting how innocent has got “even more innocent” and squeezing even more vitamins into its creative, and products.…
Read MoreFCA teams with ASA for new financial social media guidance
The Financial Conduct Authority (FCA) has teamed up with the Advertising Standards Authority (ASA) to issue a new set of social media guidance for financial promotions. The new guidance clarifies…
Read MoreShell poaches top talent from Diageo for new comms exec hire
Energy firm Shell has poached Diageo’s former communications chief to oversee its global strategic communications, while Diageo has also appointed a new leader for its comm functions.
Interview: Why the O2’s new retail identity is the ‘natural next step’
The O2 marketing and brand director, Robbie Balfour, shares insight from behind the scenes of the shopping outlet’s latest brand realignment.
UK government signs up to OMG UK’s extensive new ESG measurement tool
OMG has created a tool to measure ESG accountability to help advertisers gain greater visibility of their societal and environmental impact.