Lay’s Crisps has partnered with football legends David Beckham and Thierry Henry to give football fans unexpected snack-themed rewards.
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Lay’s selects London-based agency to lead European operations
AMV BBDO has been selected by Pepsico-owned snacking brand Lay’s as its new European agency of record following a competitive pitch process.
Q&A: PepsiCo VP of marketing on Lay’s’ Messi and Henry UEFA Champions League campaign
MB sits down for a Q&A with PepsiCo VP of marketing for global food brands, Ciara Dilley, to find out more about Lay’s most recent campaign.
Thierry Henry visits FC Barcelona fans in latest Lay’s UEFA Champions League ad
Lays has unveiled a new brand platform – ‘No Lay’s, No Game’ – enlisting Thierry Henry to help celebrate the UEFA Champions League.
Netflix expands advertising businesses with new offerings
Netflix has revealed the next steps for its ad business, introducing new offers for marketers with an aim to grow within the ad-supported video sector.
Barclays lights up London to kick off Women’s Super League
Barclays has projected 12 leading football players onto its global headquarters to celebrate the start of Barclay’s Women’s Super League.
TfL bans a second West End play ad for ‘encouraging graffiti’
Transport for London (TfL) has banned another West End play’s poster after the out-of-home (OOH) failed to meet the network’s advertising standards guidelines.
OOH that’s a bit much: Walkers takes legal action against bold rival snack brand
Walkers have sent a cease and desist letter to London-based snack brand, Olly’s following a PR billboard stunt that saw the rival company poke fun at the crisp industry giant.
PepsiCo strikes lucrative multi-year deal with FIFA successor, EA Sports FC
PepsiCo has struck a multi-year global partnership with video game firm EA Sports, which will see three of its flagship brands sponsor the highly-anticipated FIFA-successor game, EA Sports FC.
Corporate watchdog calls out Lacoste for continued operations in Russia
The Moral Rating Agency (MRA) has accused French fashion house Lacoste of ‘moral washing’ its continued commercial activity in Russia.