Top UK marketers tell Marketing Beat all about the recurring themes that are shaping their working lives such as the cost-of-living, AI and greenwashing.
Search Results for “greenwashing”
BMW and MG Motors ads banned by ASA for greenwashing
Two paid-for-search adverts about cars for MBW and MG Motor UK have been banned for making misleading claims about being zero emissions.
Unilever to be investigated by CMA over greenwashing claims
Unilever is being investigated by the CMA following claims that it made “vague and broad” statements about its products’ environmental qualities.
Airline adverts banned by ASA for greenwashing claims
The ASA has banned adverts from Air France, Lufthansa and Etihad, accusing them of misleading consumers about their environmental impact.
ASA accused of being ‘unfit for purpose’ in battling ‘greenwashing’
Campaigns have accused the ASA of being ‘not fit for purpose’ against policing ‘greenwash’ campaigns, and call for a ban on high-carbon adverts.
Unilever urges influencers to promote sustainability despite greenwashing fears
Content creators are holding back on promoting sustainability amid greenwashing fears and a range of other barriers, a new Unilever study reveals.
Regulations tighten as ASA doubles down on greenwashing – again
ASA new advertising guidelines crack down on greenwashing, with tougher regulations around brands making ‘carbon-neutral’ and ‘green’ claims.
Practice what you preach: Will the ASA crackdown finally put an end to greenwashing?
As the ASA unveils toughened-up regulations to crack down on greenwashing once and for all, do brands now have to practice what they preach?
Nike faces legal action for ‘misleading’ greenwashing claims
Global sportswear brand Nike has been taken to court by a consumer accusing it of “unlawful, unfair, deceptive, and misleading” greenwashing.
Lufthansa greenwashing ad banned for bold ‘protecting the world’s future’ claim
Lufthansa has had a poster advertisement banned by the ASA for making an unsubstantiated claim about the airline’s environmental impact.