Xbox is looking to empower gamers with the launch of a new adaptable joystick and 3D printable thumbstick toppers to help fans with disabilities.
Search Results for “gaming”
Data: ‘untapped’ £145bn gaming market overlooked by adland
The global gaming market generates £144.55bn of revenue, but in-game ad spend from brands is still low, according to WARC’s latest report.
Knorr and MullenLowe call out bum deal given to veg by gaming industry
Knorr has partnered with creative agency MullenLowe to call on the gaming industry for greater vegetable representation within its content.
Coral launches new action-led brand campaign for horse racing and gaming
British bookmaker Coral has unveiled its new brand campaign, We’re Here For It, which includes a series of new TV ads devised to target all the different types of racing,…
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New ‘Agency for Nature’ initiative draws on sex and gaming to get Gen Z outside
The ‘Agency for Nature’ Initiative coincides with Valentines Day, to help encourage a new generation to rekindle their love for nature.
Samsung livestreams gaming event at Piccadilly Circus in world-first
Samsung has showcased its inaugural Gaming Hub Challenge with a livestream broadcast on London’s 3D Piccadilly Circus screen.
National Rail is all aboard the gaming train with Roblox team up
National Rail has immersed itself in the virtual universe of Roblox with a branded transport system in a first-of-its-kind initiative for the gaming world.
Dove takes aim at gaming’s sexualisation of women in latest ad
Dove’s latest campaign has taken aim at the sexualisation of women and the related beauty standards in gaming.
BBH enters mobile gaming sphere with Candy Crush Saga account win
King, the company behind the world-famous mobile game Candy Crush Saga has appointed London agency BBH to its creative account.
Stella Artois Unfiltered pours over into the naked Sims gaming world
Stella Artois Unfiltered has entered The Sims, launching mod packs and the fictional French village scene from its ‘Beer, au Naturel’ TV ad.
