The Advertising Standards Authority (ASA) has released an updated set of guidelines for advertisers on how to market these products safely.
Search Results for “Alcohol”
Captain Morgan says stop ‘Whying’ non-alcoholic options
Captain Morgan is enlisting the help of a viral social media star to challenge the common responses when people choose a non-alcoholic beverage.
Uncertain future: Scotland’s alcohol ad ban not to be ruled out
Scotland’s alcohol and drugs policy minister Elena Whitham has said a controversial ban on the advertisement of alcohol, shelved earlier this year, is not to be ruled out.
Heineken 0.0 extends ITV product-placement deal to bring zero-alcohol beer into the mainstream
Heineken and ITV are renewing their extensive product-placement deal for a further 18 months following the partnership’s runaway success.
Days ‘out-of-bed’ campaign promotes sleep benefits of its alcohol free beer
Alcohol-free beer brand Days has unveiled a campaign that aims to tackle the nation’s bad sleep by promoting the sleep benefits of its product.
Watch: Gorillas ad banned by ASA for promoting drug and alcohol abuse
Gorillas has been been pulled after the Advertising Standards Authority received 26 complaints over references to sex, drugs and excessive…
Brewdog boss dubs Scottish government’s plans to ban alcohol brand advertising ‘unjustified’
Brewdog CEO James Watt has dubbed the Scottish government’s plans to ban alcohol brand advertising as “totally unjustified”.
Alcohol-free beer brand Days unveils UK OOH takeover for Dry January and beyond
Days, a 0.0% beer brand, has unveiled a UK out-of-home campaign in a bid to provoke conversations around the benefits of alcohol-free beer.
Whisky industry condemns Scottish government alcohol advertising report
Whiskey industry leaders are concerned about a Scottish government report that suggests banning the sale of alcohol-branded merchandise.