This is The Marketing Labs

The Marketing Labs is a place for senior brand marketers to meet, discuss the biggest challenges facing the sector and experiment to find new, dynamic ways to solve those challenges together.

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What are The Marketing Labs

Marketing Labs is here to challenge. Our mission is a simple one – we take a concept that is vital in today’s marketing industry and put it to a panel of the best and brightest that marketing has to offer, to tear apart and explore. However, Marketing Labs isn’t a passive experience. Our audience are expected to get involved; to offer their own insight and stories; to share their own hard-honed experience. Are you looking to level-up your knowledge and learn from industry disruptors? Then Marketing Labs is for you.

Applicants must be senior marketing professionals from brands. 

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Upcoming Events

3rd December, London

Theme: The ‘future consumer’ is already here. Are you ready?

Marketing Labs is back, and we’re diving into one of the biggest challenges facing marketers today – understanding the ever-evolving consumer. Our mission is simple: To break open the pressing issues in marketing and throw them to a panel of industry leaders, all while giving our audience the floor to debate, disrupt, and deliver their own perspectives.

So, what does the consumer of tomorrow really want? And how can marketing evolve to keep up with constantly shifting expectations, behaviours, and platforms? Whether you’re already innovating or looking to sharpen your edge, this Lab is for you.

In Partnership with

Agenda: 

Consumer behaviour is evolving at breakneck speed. From the rise of AI-assisted discovery and values-led purchasing, to the increasing demand for instant, seamless experiences, marketers are under more pressure than ever to anticipate – not just respond to – what consumers want. Yet, for all the talk about future consumers, we aren’t talking enough about the tools that marketers need to reach them, and make an impact.

Confirmed panellist:

Jack Beauchamp

Jack Beauchamp, Strategic Customer Success Director, Iterable

Elinor Honigstein

Head of International Marketing Events at WeWork, leading event programs across EMEA, UKI, and APAC that convene enterprise clients, scale-ups, and SMBs. She has over a decade of experience building communities and strategic partnerships across the private, public, and social sectors, including roles at the UK Foreign Office and LinkedIn. Elinor is also co-founder of Women Leading Innovation, a Google #IamRemarkable facilitator, director at Startup Grind London, and chair of Women on Stage London.

Alexey Bokov

Vice President of Brand Product, Content and Experience at Visa Europe, where he leads the integration of product, brand and content strategies across the region. He joined Visa in early 2021 as Head of Marketing for Russia, before moving into the CEMEA marketing hub team in 2022, and then later progressing to VP Brand Product Content and Experience in Europe.
With more than 20 years of experience, Alexey brings deep expertise in brand building, integrated marketing and content strategy. Before joining Visa. Alexey spent 11 years at Red Bull, where he served as Marketing Director, building and shaping the Red Bull brand. Notably, Alexey launched the Red Bull media network as a secondary content business for their organisation.
Earlier in his career, Alexey worked across the beverages categories, introducing new products in coffee category and developing both global and local brands across Russia and Eastern Europe.
Alexey’s passion is using technology and UX products to enrich everyday consumer lives – underpinned by insights drawn from identity data and behaviour signals for future development.
Now, his focus includes the evolution of AI – shifting from AI as a tool to AI as a service/product

Lindsay McEwan

Lindsay McEwan, General Manager for Europe, Middle East and Africa at Hightouch

Alessandra de Dreuille

Alessandra de Dreuille, Director of Meals, The Kraft Heinz Company

MACH Alliance’s Kimberly Matenchuk

Executive Board and Women in MACH Lead

8:00 – 9:00am | Arrival and welcome breakfast

Fuel up and get talking. This is your chance to meet fellow Lab members, network with like-minded leaders, and grab your first (and possibly second) coffee of the day.

9:00am | Welcome from Head of Commercial Content, Kieran Howells

9:05am – 9:30am | The hypothesis: The future consumer is already here – are marketers ready?

Our panel of forward-thinking marketers will explore how consumer behaviours are shifting, what trends matter most for 2025 and beyond, and how brands can stay relevant without losing their identity. We’ll also talk about how marketing technology is evolving along with demographics, to meet the demand. Expect a wide-ranging discussion – from AI and digital touchpoints to ethics, sustainability, and personalisation.

9:30 – 10:00 | Testing the theory

We’re putting the insights to the test – with you. Discuss in groups what you believe are the biggest behavioural shifts on the horizon. What’s hype, what’s here to stay, and how is your own business preparing to meet these challenges?

10:00am – 10:45am | Drawing conclusions

Let’s bring it together. This final session invites audience members to challenge our panel, raise their own consumer conundrums, and draw parallels to what’s happening in their organisations. Be bold, bring your insight, and don’t be surprised if we hand you the mic.

Testimonials

First off, huge congratulations on such a brilliant event. From everything Anna shared, it sounds like a truly inspiring morning and I’d absolutely love to learn more about Marketing Labs and what you have planned next.

Ronald Loyd-Williams, Director – Feel Good Films

I saw your post on this mornings event on Li- congratulations it looked great!

Rana Haddad, PR & Brand Lead – Beauty and Lifestyle

It was great, thanks for the invite Keira Etherington-Smith 😊

Muskhan Khandelwal, Retail Manager, Farm Rio

Thank you so much for the invitation! I really enjoyed the content and format.

Lenor Adriana Tena, Senior Product Marketing Manager, TikTok Shop

I just wanted to say a big thank you for such a brilliant event this morning. Everything from the venue and food to the panel and format was incredibly well thought out and genuinely inspiring. You created such a welcoming space for meaningful conversations and connections—well done to you and the entire team!

I’d absolutely love to join the next Marketing Labs session, so please do keep me in the loop with any upcoming dates.

Anna Glinkowska, Head of Sales and Marketing –  Good Hotel

“A great panel and thought-provoking discussion on “harmonised strategies vs. attention-grabbing campaigns in the long run? “.Valuable insights and brand examples were shared. In today’s landscape dominated by AI-driven personalisation, social commerce, and data-led performance marketing, it was a good reminder of the importance of consistency and purpose.”

Diane Stewart, Ex Marketing Director, the HVN

“Such a brilliant morning—full of energy, insights, and inspiring conversations! Huge thanks to the panel and the whole team for putting together such a thoughtful and engaging session. Already looking forward to the next one!”

Anna Glinkowaska, Head of Sales & Marketing, Good Hotel

“I just wanted to take a moment to congratulate you on such an amazing event. The panelists were so well curated—each offering different perspectives that really encouraged the audience to reflect on the implications of brands chasing short-term attention versus cultivating and nurturing long-term values.

Maria Montes, Product Marketing Manager, TikTok Shop

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