Naked Wines has announced marketing executive David Atchison as a board adviser, supporting the wine retailer in its new marketing strategy and customer growth.

Atchison has vast experience in performance, strategy and innovation. He founded and led fast-growing digital firm New Engen and has also held senior roles at online retailer Zulily. 

Founded in 2008, the company reported an improved performance for the last fiscal year back in March and announced Jan-Hendrik Mohr as a non-executive director. 

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Jack Pailing, Naked Wines’ non-executive chair, said, “His experience and knowledge of marketing and analytics will no doubt be critical to how we navigate the challenging post-Covid DTC acquisition environment and continue to recalibrate our marketing spend, as discussed at our New Strategic Plan event on 27 March 2025.”