System 1 has named BBC Creative’s Paris 2024 Olympics trailer among its top ten Olympics themed adverts.
The 2024 Olympic Games will take place between Friday, July 26, 2024 and Sunday August 11, 2024, followed by the 2024 Paralympic Games from Wednesday, August 28, 2024 to Sunday, September 8, 2024.
Both games will be hosted in Paris, as the French capital becomes the setting for the worlds greatest athletes to go for gold for their countries.
The Olympics also offers brands the chance to be seen on a truly global stage, and marketers will be looking to harness creativity, ingenuity and that special magic to reach consumers who are locked into the games.
Take a look at Marketing Beat’s 2024 Olympics coverage and be sure to sign up for the free daily Marketing Beat newsletter.
Google pulls Gemini AI Olympics ad after backlash
Google has pulled an Olympics advert for chatbot Gemini AI following backlash, after it depicted a girl using AI to write a fan letter.
Christian Aid uses 2024 Olympics to spotlight climate change failures
Christian Aid is harnessing the global buzz around the 2024 Olympics as it encourages the public to ‘join the race against the climate crisis’.
Jacquemus races into Olympics with unlikely spin on hurdles
Jacquemus has taken to TikTok to put a clever spin on the hurdles, in an Olympic-themed spot that puts the bags at the centre of the iconic race.
Samsung creates transparent medals to celebrate ‘openness’ during Olympics
To drive better engagement with Gen Z audiences throughout the 2024 Paris Olympic Games Samsung is celebrating the ‘Spirit of Openness’.
Babybel peels open giant billboards to mark Olympics
Babybel has unveiled peeling billboards as it spreads its “Let the Goodness Begin” message ahead of the Olympics.
WARC: Consumer confidence to come roaring back in 2024
Consumer confidence is set to improve markedly across 2024, with as many as 61% of the public saying that they expect their finances to improve
System 1: Aldi Olympics spot shows retailers can hit big outside Christmas
Kevin the Carrot has extended its dizzying success outside of the Christmas season, according to new data from System 1.
Nike celebrates the obsession of winning in gritty Olympics ad
Nike has gone all out with a blockbuster campaign for the upcoming 2024 Paris Olympics, enlisting star talent such as LeBron James and Sha’Carri Richardson to appear.
Watch: Allwyn drops ode to Olympics in Leo Burnett’s National Lottery debut
Allwyn, the National Lottery’s parent brand, has dropped an ode to the upcoming Paris 2024 Olympics in its first spot created by Leo Burnett.
Aldi’s Kévin La Carotte beats Thyme in new Olympics spot
Aldi’s Kevin the Carrot becomes Kévin La Carotte as he races against Thyme in a new spot which ties up with Aldi’s role as Olympics sponsor (which it extended for another eight years earlier this year).
‘We’re in extra time for climate breakdown’ – Badvertising report slams Olympics sportswashing
Badvertising finds that sponsorship deals between four giants and the Olympics amount to the same amount of emissions as eight coal plants.
Watch: Tom Allen jumps on Eurostar in Olympics-themed spot
Eurostar taps comedian Tom Allen for a new Olympic-themed film showing the comedian setting off alongside Team GB supporters.
Watch: Coca-Cola embraces collective spirit in new Olympics spot
Coca-Cola focuses on coming together in its new Olympics spot, which shows how community can spur on athletes and drive success.
Toyota to pull out of Olympics sponsorship as it blasts ‘ineffectiveness’ of IOC
Toyota is set to pull out of its £470 million sponsorship deal with the Olympic Games citing profound dissatisfaction with the IOC
What does gender parity at the 2024 Olympics mean for marketers?
Revolt strategist Mary Min asks what this year’s gender parity at the Paris Olympics 2024 could mean for brands and marketers?
How the 2024 Paris Olympics can help brands take home advertising gold
System1’s Jon Evans breaks down five winning strategies for brands to take home advertising gold on the global stage of the Olympics.