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\n“With the Good Report, Act Responsible pursues its mission to promote, inspire, and unite the advertising industry around social responsibility and sustainability. We truly believe that advertising has the power to educate, inform and enact policy change,” said Act Responsible co-founder Isa Kurata.<\/p>\n
“It must consistently serve as a catalyst for good and constructive influence. Collaborating with WARC to produce the Act Good report is an honour, and we see it as a valuable resource for agencies to enhance their dedication to social and environmental efforts.”<\/p>\n
Warc Creative head of content Amy Rogers added: “Creativity as a force for positive change has never been more important.<\/p>\n
“Warc is delighted to collaborate with Act Responsible to continue shining a light on the agencies, brands and NGOs that are creating breakthrough ideas that not only matter to society but can change behaviour.”<\/p>\n","protected":false},"excerpt":{"rendered":"
Adam&eveDDBs ‘The Last Photo’ campaign for charity Campaign Against Living Miserably (CALM) has been ranked the highest in a report looking at purpose-driven advertising.<\/p>\n","protected":false},"author":46,"featured_media":21793,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1323,5,1],"tags":[5635],"_links":{"self":[{"href":"https:\/\/www.marketing-beat.co.uk\/wp-json\/wp\/v2\/posts\/54454"}],"collection":[{"href":"https:\/\/www.marketing-beat.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketing-beat.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketing-beat.co.uk\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketing-beat.co.uk\/wp-json\/wp\/v2\/comments?post=54454"}],"version-history":[{"count":7,"href":"https:\/\/www.marketing-beat.co.uk\/wp-json\/wp\/v2\/posts\/54454\/revisions"}],"predecessor-version":[{"id":54487,"href":"https:\/\/www.marketing-beat.co.uk\/wp-json\/wp\/v2\/posts\/54454\/revisions\/54487"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marketing-beat.co.uk\/wp-json\/wp\/v2\/media\/21793"}],"wp:attachment":[{"href":"https:\/\/www.marketing-beat.co.uk\/wp-json\/wp\/v2\/media?parent=54454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketing-beat.co.uk\/wp-json\/wp\/v2\/categories?post=54454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketing-beat.co.uk\/wp-json\/wp\/v2\/tags?post=54454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}