{"id":54331,"date":"2024-04-09T01:00:40","date_gmt":"2024-04-09T01:00:40","guid":{"rendered":"https:\/\/www.marketing-beat.co.uk\/?p=54331"},"modified":"2024-04-09T13:10:19","modified_gmt":"2024-04-09T13:10:19","slug":"wpp-google-cloud-ai-merger","status":"publish","type":"post","link":"https:\/\/www.marketing-beat.co.uk\/2024\/04\/09\/wpp-google-cloud-ai-merger\/","title":{"rendered":"WPP and Google Cloud to merge generative AI capabilities"},"content":{"rendered":"
\nWPP is set to collaborate with Google Cloud in a bid to ‘re-define’ marketing by integrating Google\u2019s Gemini models with WPP Open, WPP\u2019s AI-powered marketing operating system.<\/p>\n
Already used by more than 35,000 of its employees, WPP Open has also been adopted by major international brands such as The Coca-Cola<\/a> Company, L\u2019Or\u00e9al and Nestl\u00e9.<\/p>\n By combining Google’s own expertise in data analytics, generative AI<\/a> (gen AI) technology and cyber security with the agency group’s<\/a> end-to-end marketing capabilities, the new partnership will look to supercharge marketing efficiency and effectiveness.<\/p>\n “This collaboration marks a pivotal moment in marketing innovation. Our integration of Gemini 1.5 Pro into WPP Open has significantly accelerated our gen AI innovation and enables us to do things we could only dream of a few months ago,” WPP chief technology officer, Stephan Pretorius said.<\/p>\n
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