\n
The Etihad Airways advert used the phrase “environmental advocacy”. It removed the phrase from its adverts after receiving the complaint, but said sustainability was a “key priority”.<\/p>\n<\/div>\n<\/div>\n
The regulator held that claims such as that the airline allowed consumers to explore the world with “total peace of mind” would be understood by consumers to mean\u00a0 that the airline would work to protect the environment.<\/p>\n
The regulator also posited that air travel produces high levels of both CO2 and non-CO2 emissions, making a significant contribution to climate change.<\/p>\n","protected":false},"excerpt":{"rendered":"
The ASA has banned adverts from Air France, Lufthansa and Etihad, accusing them of misleading consumers about their environmental impact.<\/p>\n","protected":false},"author":46,"featured_media":47768,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[154,1],"tags":[15091,15094,2103,12542,15093,8105,15092],"_links":{"self":[{"href":"https:\/\/www.marketing-beat.co.uk\/wp-json\/wp\/v2\/posts\/47760"}],"collection":[{"href":"https:\/\/www.marketing-beat.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketing-beat.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketing-beat.co.uk\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketing-beat.co.uk\/wp-json\/wp\/v2\/comments?post=47760"}],"version-history":[{"count":5,"href":"https:\/\/www.marketing-beat.co.uk\/wp-json\/wp\/v2\/posts\/47760\/revisions"}],"predecessor-version":[{"id":47787,"href":"https:\/\/www.marketing-beat.co.uk\/wp-json\/wp\/v2\/posts\/47760\/revisions\/47787"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marketing-beat.co.uk\/wp-json\/wp\/v2\/media\/47768"}],"wp:attachment":[{"href":"https:\/\/www.marketing-beat.co.uk\/wp-json\/wp\/v2\/media?parent=47760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketing-beat.co.uk\/wp-json\/wp\/v2\/categories?post=47760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketing-beat.co.uk\/wp-json\/wp\/v2\/tags?post=47760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}