Sign up here to get the latest marketing news sent straight to your inbox each morning<\/strong><\/a><\/p>\n
\n\u201cDigital advertising continues to get a bigger piece of the ad spend pie, but requires a precise approach given these channels promote shortened attention spans,\u201d System1 chief customer officer, Jon Evans said.<\/p>\n
\u201cAs our research with Pinterest demonstrates, Test Your Ad Digital provides accurate predictions, as well as actionable improvements so advertisers can make the most effective digital ads.\u201d<\/p>\n
He continued: \u201cSystem1 has long been advising brands and agencies on digital advertising, and this product makes it even easier for them to quickly and easily test their creative to understand its potential.”<\/p>\n
Further measurement features provided by Test Your Ad Digital include Digital Fluency; which measures brand recognition within the first 2 seconds, alongside Attention Trace and Attention Time, which measure the proportion of people viewing the ad at each second (i.e., have not skipped), and the average percentage of the ad viewed by the audience as a whole respectively.<\/p>\n","protected":false},"excerpt":{"rendered":"
System1 has this week launched Test Your Ad Digital, a measurement tool enabling advertisers to predict and improve the commercial impact…<\/p>\n","protected":false},"author":40,"featured_media":36102,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[154,3922,1,32],"tags":[8485,12525,171,8481,12524],"_links":{"self":[{"href":"https:\/\/www.marketing-beat.co.uk\/wp-json\/wp\/v2\/posts\/36096"}],"collection":[{"href":"https:\/\/www.marketing-beat.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketing-beat.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketing-beat.co.uk\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketing-beat.co.uk\/wp-json\/wp\/v2\/comments?post=36096"}],"version-history":[{"count":3,"href":"https:\/\/www.marketing-beat.co.uk\/wp-json\/wp\/v2\/posts\/36096\/revisions"}],"predecessor-version":[{"id":36103,"href":"https:\/\/www.marketing-beat.co.uk\/wp-json\/wp\/v2\/posts\/36096\/revisions\/36103"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marketing-beat.co.uk\/wp-json\/wp\/v2\/media\/36102"}],"wp:attachment":[{"href":"https:\/\/www.marketing-beat.co.uk\/wp-json\/wp\/v2\/media?parent=36096"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketing-beat.co.uk\/wp-json\/wp\/v2\/categories?post=36096"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketing-beat.co.uk\/wp-json\/wp\/v2\/tags?post=36096"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}