{"id":22265,"date":"2022-08-03T16:19:53","date_gmt":"2022-08-03T16:19:53","guid":{"rendered":"https:\/\/www.marketing-beat.co.uk\/?p=22265"},"modified":"2022-08-04T08:31:06","modified_gmt":"2022-08-04T08:31:06","slug":"heineken-trainers-bbh","status":"publish","type":"post","link":"https:\/\/www.marketing-beat.co.uk\/2022\/08\/03\/heineken-trainers-bbh\/","title":{"rendered":"Heineken drops new beer-injected trainers to celebrate launch of Heineken Silver"},"content":{"rendered":"<p><!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. --><br \/>\nDutch <a href=\"https:\/\/www.heineken.co.uk\/\" target=\"_blank\" rel=\"noopener\">brewery<\/a> Heineken has partnered with Publicis-run Le Pub and BBH <a href=\"https:\/\/www.bartleboglehegarty.com\/singapore\" target=\"_blank\" rel=\"noopener\">Singapore<\/a> on a new tie-in product release by &#8216;The Shoe Surgeon&#8217;, Dominic Ciambrone.<\/p>\n<p>The limited-edition &#8216;Heinekick&#8217; trainer has been created to celebrate the recent launch of Heineken Silver, and drawing inspiration from the beverages &#8216;smooth&#8217; taste &#8211; Ciambrone has a bespoke pair of trainers that are perfect for beer lovers.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-22268 size-full alignleft\" src=\"https:\/\/www.marketing-beat.co.uk\/wp-content\/uploads\/2022\/08\/heineken-1.jpg\" alt=\"\" width=\"193\" height=\"288\" \/><\/p>\n<p>Having already designed shoes for various global celebrities such as LeBron James, DJ Khaled and Drake, Ciambrone&#8217;s design contains an in-built removable metal bottle opener.<\/p>\n<p>A unique, beer injection into the shoes&#8217; see-through soles allows the wearer to literally &#8216;walk on beer&#8217;.<\/p>\n<p style=\"text-align: center;\"><strong>READ MORE:\u00a0<a href=\"https:\/\/www.marketing-beat.co.uk\/2022\/07\/07\/harry-redknapp-heineken\/\">Harry Redknapp endorses Hein<\/a><\/strong><strong><a href=\"https:\/\/www.marketing-beat.co.uk\/2022\/07\/07\/harry-redknapp-heineken\/\">eken&#8217;s 12th Woman cam<\/a><\/strong><strong><a href=\"https:\/\/www.marketing-beat.co.uk\/2022\/07\/07\/harry-redknapp-heineken\/\">paign for Women&#8217;s EURO<\/a><\/strong><\/p>\n<p>\u201cAt Heineken, we have always embraced change. The launch of Heineken Silver is testament to this, and the limited edition Heinekicks are a manifestation of Heineken\u2019s constant pursuit of innovation,&#8221;\u00a0 Asia Pacific Breweries Singapore marketing director, Gerald Yeo said.<\/p>\n<p>&#8220;The Shoe Surgeon\u2019s vision of \u201cWalking on Beer\u201d doesn\u2019t just present a new way to enjoy the Unexpectedly Smooth Heineken Silver experience; it sends the message that an open mind is the key to seizing life\u2019s<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-22270 alignright\" src=\"https:\/\/www.marketing-beat.co.uk\/wp-content\/uploads\/2022\/08\/h3.jpg\" alt=\"\" width=\"193\" height=\"288\" \/>\u00a0possibilities.<\/p>\n<p>&#8220;We\u2019re thrilled to be bringing Heinekicks to Singapore and we hope this inspires consumers to embrace fresh perspectives and spark new connections.\u201d<\/p>\n<p>Ciambrone himself added: &#8220;Partnering with Heineken for their new beer was a fun challenge. We both share a passion for innovation and pushing boundaries, and created a design to reflect that.<\/p>\n<p>&#8220;The shoe not only embodies the energy of Heineken\u00ae Silver, but literally carries it. I can\u2019t say I\u2019ve ever designed a sneaker that contains actual beer before.\u2019\u2019<\/p>\n<p style=\"text-align: center;\"><em><strong><a href=\"https:\/\/www.marketing-beat.co.uk\/subscribe-to-newsletter\/\">Click here to sign up to Marketing Beat\u2019s free daily email newsletter<\/a><\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Heineken has partnered with Publicis-run Le Pub and BBH Singapore on a new tie-in product release by &#8216;The Shoe Surgeon&#8217;, Dominic Ciambrone.<\/p>\n","protected":false},"author":40,"featured_media":22267,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1323,154,5,1],"tags":[4748,7188,4138,7187,4136],"_links":{"self":[{"href":"https:\/\/www.marketing-beat.co.uk\/wp-json\/wp\/v2\/posts\/22265"}],"collection":[{"href":"https:\/\/www.marketing-beat.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketing-beat.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketing-beat.co.uk\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketing-beat.co.uk\/wp-json\/wp\/v2\/comments?post=22265"}],"version-history":[{"count":3,"href":"https:\/\/www.marketing-beat.co.uk\/wp-json\/wp\/v2\/posts\/22265\/revisions"}],"predecessor-version":[{"id":22277,"href":"https:\/\/www.marketing-beat.co.uk\/wp-json\/wp\/v2\/posts\/22265\/revisions\/22277"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marketing-beat.co.uk\/wp-json\/wp\/v2\/media\/22267"}],"wp:attachment":[{"href":"https:\/\/www.marketing-beat.co.uk\/wp-json\/wp\/v2\/media?parent=22265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketing-beat.co.uk\/wp-json\/wp\/v2\/categories?post=22265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketing-beat.co.uk\/wp-json\/wp\/v2\/tags?post=22265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}