{"id":17242,"date":"2022-04-12T09:00:12","date_gmt":"2022-04-12T09:00:12","guid":{"rendered":"https:\/\/www.marketing-beat.co.uk\/?p=17242"},"modified":"2022-05-03T11:37:12","modified_gmt":"2022-05-03T11:37:12","slug":"baskin-robbins-rebrand","status":"publish","type":"post","link":"https:\/\/www.marketing-beat.co.uk\/2022\/04\/12\/baskin-robbins-rebrand\/","title":{"rendered":"Baskin-Robbins rebrands itself with &#8220;Seize the Yay&#8221; campaign"},"content":{"rendered":"<p><!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. --><br \/>\nInternational ice cream chain, Baskin Robbins, has rebranded its logo, packaging, employee uniforms and tagline, asking customers to &#8220;Seize the Yay&#8221;.<\/p>\n<p>Alongside the refresh of the brand, the company will launch a collection of limited-edition merchandise for the first time in its 77 year history. Clothing and other exclusive items such as bicycles and skateboards will be available from 18 April for a limited time.<\/p>\n<p><a href=\"http:\/\/www.baskinrobbins.co.uk\/\" target=\"_blank\" rel=\"noopener\">The confectionery firm<\/a> has also developed three new ice cream flavours as part of the &#8220;Seize the Yay&#8221; launch, including Non-Dairy Mint Chocochunk, Ube Coconut Swirl and Totally Unwrapped (peanut butter and chocolate).<\/p>\n<p style=\"text-align: center\"><strong>READ MORE:\u00a0<a href=\"https:\/\/www.marketing-beat.co.uk\/2022\/03\/14\/diet-coke-cocacola-lfw\/\">Diet Coke and LFW drop \u2018Love What You Love\u2019 campaign<\/a>\u00a0<\/strong><\/p>\n<p>\u201cFor more than 75 years, Baskin-Robbins has been the destination for celebrating the moments that matter most,&#8221; Baskin-Robbins vice president of marketing and culinary, Jerid Grandinetti said.<\/p>\n<p>&#8220;Our new look and manifesto recognise the extraordinary role ice cream has played in our customers\u2019 lives, along with our continued commitment to innovation and creating someone\u2019s next favourite flavor.&#8221;<\/p>\n<p>\u201cSmall moments that spark joy often get taken for granted. We&#8217;re encouraging people to pause and celebrate any moment that brings happiness with Baskin-Robbins.\u201d<\/p>\n<p style=\"text-align: center\"><em><strong><a href=\"https:\/\/www.marketing-beat.co.uk\/subscribe-to-newsletter\/\">Click here to sign up to Marketing Beat\u2019s free daily email newsletter<\/a><\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Baskin Robbins, has rebranded its logo, packaging, employee uniforms and tagline, asking customers to &#8220;Seize the Yay&#8221;.<\/p>\n","protected":false},"author":39,"featured_media":17243,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[154,5,1],"tags":[4689,4690,4694,4691,4693,4692],"_links":{"self":[{"href":"https:\/\/www.marketing-beat.co.uk\/wp-json\/wp\/v2\/posts\/17242"}],"collection":[{"href":"https:\/\/www.marketing-beat.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketing-beat.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketing-beat.co.uk\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketing-beat.co.uk\/wp-json\/wp\/v2\/comments?post=17242"}],"version-history":[{"count":4,"href":"https:\/\/www.marketing-beat.co.uk\/wp-json\/wp\/v2\/posts\/17242\/revisions"}],"predecessor-version":[{"id":17903,"href":"https:\/\/www.marketing-beat.co.uk\/wp-json\/wp\/v2\/posts\/17242\/revisions\/17903"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marketing-beat.co.uk\/wp-json\/wp\/v2\/media\/17243"}],"wp:attachment":[{"href":"https:\/\/www.marketing-beat.co.uk\/wp-json\/wp\/v2\/media?parent=17242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketing-beat.co.uk\/wp-json\/wp\/v2\/categories?post=17242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketing-beat.co.uk\/wp-json\/wp\/v2\/tags?post=17242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}