The Big Issue has struck a three-year content and distribution deal with Citroën, which will see it provide the group with a fleet of 16 electric vans.
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Aldi to pick one of two agencies amid a £60m media review
Aldi is set to choose either Publicis Groupe’s Starcom or Interpublic’s UM to be its creative agency of choice amid a £60 million media review.
How should marketers navigate Generation Z mistrust?
Marketing Beat explores how the marketing industry can boost consumer engagement as it appeals to an ever-more distrusting Generation Z.
Mediahub appoints Digitas’ Graeme Wood as first EMEA strategy partner, insights + action
IPG-owned Mediahub has appointed Graeme Wood as its first EMEA strategy partner, insights + action. The new role will see Wood bring together comms planning across the agency’s international clients’…
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Pride Month: Why brands are embracing the stars of RuPaul’s Drag Race UK
In celebration of Pride Month, Marketing Beat delves into brand collaborations with stars from RuPaul’s international Drag queen reality TV show.
Hit the road snack: KP Nuts launches nationwide brand campaign
KP Nuts has kicked off a new, integrated brand campaign created by London agency St. Lukee’s, running across various platforms until 17 July.
Analysis: How should marketers adapt to changing consumer behaviour?
Marketing analyst Danny Denhard and Starcom strategy director Dan Coleman explore how marketers should adapt to consumer behaviour.
Reactions: Elon Musk’s acquisition of Twitter
Marketing Beat delves into various marketer’s opinions of Elon Musk’s acquisition of Twitter and the impact it will have on the advertising industry.
Reactions: Will Netflix’s plans to implement ads work?
Marketing Beat delves into reactions from across the globe to Netflix’s plans to include an ad-backed tier in a bid to lower subscription costs.
US fast-food chain Fridays appoints new UK CMO
US restaurant chain Fridays has appointed Rhiannon Scarlett as its new chief marketing officer, she will head cocktail bar chain 63rd+1st’s marketing operations.
