The Advertising Standards Authority (ASA), has issued an enforcement notice to more than 50 companies advertising cryptocurrencies.
Zalando releases ‘Go Noticed’ street culture campaign
E-commerce fashion retailer Zalando, has launched the campaign, ‘Go Noticed’, aiming to highlight the individuality and creativity of streetwear.
Hermes rebrand to be spearheaded by ambitious multimedia campaign
Hermes has unveiled its new brand identity as Evri, to be supported with a marketing campaign run by London agency VCCP. The delivery firm’s new brand identity was devised by…
Read More
Tanqueray unveils Bridgerton partnership ahead of new series
Tanqueray gin has partnered with Bridgerton to promote the release of the hit Netflix show’s second series on 25 March. The promotional campaign, featuring American musician Joe Jonas, invites customers…
Read More
Ocado to revamp rapid delivery service Zoom
Ocado’s rapid delivery service, Ocado Zoom is set to be revamped with a new logo and a new name, “Zoom by Ocado”. Brand colours will be livened up from greens…
Read More
Heineken unveils world’s first virtual metaverse beer
Heineken has launched its first virtual beer, Heineken Silver, available exclusively in its virtual brewery within the digital platform, Decentraland.
Microsoft and Fornite Epic Games support relief for Ukraine
Microsoft and Fornite game producer Epic Games, will commit net proceeds from 20 March to 3 April to humanitarian relief for Ukraine.
McCann Worldgroup UK and Europe appoints new president
McCann Worldgroup has named Fernando Fascioli as its UK and Europe regional president; succeeding the retiring Mark Lund in the role. Fascioli has also been appointed chairman of the agency’s…
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Ofcom strips RT of UK broadcasting licence
TV news channel RT, formerly Russia Today, has had its licence to broadcast in the UK revoked by the media regulator Ofcom. Ofcom has withdrawn the licence on the basis…
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Tourism Ireland unveils new interactive St. Patrick’s Day campaign
Tourism Ireland has revealed that it will turn digital billboards around the world into virtual music venues to celebrate Irish culture this St. Patrick’s Day. The billboards will be in…
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Grey Goose vodka launches new ‘Essences’ range
Grey Goose vodka has unveiled a new range of spritz-style drinks. ‘Grey Goose Essences’ will be infused with “real fruit essences and cold-distilled botanicals”. After a successful roll out in…
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PepsiCo donates $2m to celebrate World Water Day
PepsiCo will be setting up several new innovations, partnerships and investments in an effort to replenish water for World Water Day.
The Hut Group appoints former ITV CEO as chair
E-commerce retailer The Hut Group (THG), has chosen Charles Allen, Lord Allen of Kensington CBE, to join as an independent non-executive chair.
Rise at Seven ventures into paid media with director appointment
Advertising agency Rise at Seven has hired Nick Handley as its new performance director to expand into the Amazon marketplace and paid media.
ASA on ‘red alert’ as it clamps down on ‘irresponsible’ crypto ads
The Advertising Standards Authority (ASA), has issued an enforcement notice to more than 50 companies advertising cryptocurrencies.
Zalando releases ‘Go Noticed’ street culture campaign
E-commerce fashion retailer Zalando, has launched the campaign, ‘Go Noticed’, aiming to highlight the individuality and creativity of streetwear.
Hermes rebrand to be spearheaded by ambitious multimedia campaign
Hermes has unveiled its new brand identity as Evri, to be supported with a marketing campaign run by London agency VCCP. The delivery firm’s new brand identity was devised by…
Read MoreTanqueray unveils Bridgerton partnership ahead of new series
Tanqueray gin has partnered with Bridgerton to promote the release of the hit Netflix show’s second series on 25 March. The promotional campaign, featuring American musician Joe Jonas, invites customers…
Read MoreOcado to revamp rapid delivery service Zoom
Ocado’s rapid delivery service, Ocado Zoom is set to be revamped with a new logo and a new name, “Zoom by Ocado”. Brand colours will be livened up from greens…
Read MoreHeineken unveils world’s first virtual metaverse beer
Heineken has launched its first virtual beer, Heineken Silver, available exclusively in its virtual brewery within the digital platform, Decentraland.
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How Havas is opening up the ad sector’s ‘middle class, white spaces’
How Havas is working with charity You Make It to offer mentorship to young black and brown women who are. typically excluded from the ad sector.
How does WPP emerge from its generational crisis?
MB speaks to industry experts about WPP’s very public struggles and asks what can it do to get its network back on track?
Liverpool City Council will no longer stomach junk food ads
Liverpool City Council is gearing up to ban junk food ads across its billboards as part of a fresh campaign to combat the rising levels of obesity.
Exclusive: Kantar UK data reveals importance of advertising ‘sweet spot’
Kantar Insights’ UK head of media Hannah Walley on the importance of ad equity, generational red herrings and what makes a good media mix.