Carlsberg Marston’s Brewing Company has announced a rebrand of its Shipyard ale range.
Johnny Vegas voices a seagull in Blackpool Council’s £1.3m marketing campaign
Blackpool Council has partnered with Merlin Entertainments to launch the city’s ‘biggest ever’ marketing campaign, spearheaded by Johnny Vegas.
Cost of living crisis: Consumers want brands to price products fairly, IPA reveals
The IPA has found from a survey of 2,000 people that consumers want brands to focus on value for money in light of the cost of living crisis.
Twitter fined $150m for exploiting data for targeted advertising
Twitter has been fined $150 million by the Federal Trade Commission (FTC) for ‘deceptively’ using account security data for targeted advertising.
Love Island hooks up with WKD for the second year
ITV dating show Love Island has named drinks brand WKD as its official alcohol partner for the eight series starting next month.
Netflix, Samsung and Hive perceived as ‘untrustworthy’
Netflix, Samsung and Hive are among the top ten innovator brands most commonly perceived as ‘untrustworthy’ by their target audience.
Glenlivet challenges whisky drinker stereotypes with #BreakTheStereotype campaign
Glenlivet has unveiled its #BreakTheStereotype campaign in a bid to change ‘the outdated’ stereotype of the whisky drinker one image at a time.
9 in 10 consumers are happy to shop second hand, Virgin Media O2 reveals
Virgin Media O2 has revealed that the stigma of buying used goods is now a thing of the past, as nine in ten people now like shopping second hand.
B&Q launches OOH push to support ‘Change. Made Easier.’ campaign
B&Q and London agency Uncommon have created a new set of out-of-home materials to support the DIY brand’s ‘Change. Made Easier.’ campaign.
Marketing campaigns that include email are more effective, DMA reports
A DMA study has analysed email marketing campaign effectiveness and found that email campaigns are more effective than normal ones.
M&S partners with Bowel Cancer UK for new awareness campaign
M&S has partnered with Bowel Cancer UK to drive a new awareness campaign, aimed at acquainting the public with the disease’s main symptoms.
M&S Food teams up with UK national football teams to promote ‘Eat Well, Play Well’
M&S Food has launched a partnership with England, Scotland, CYMRU and the Northern Ireland National Football Teams to promote healthy eating.
Twitter investors sue Elon Musk for delaying stake disclosure
Twitter investors have sued Elon Musk for delaying the disclosure of his stake in the platform, as he completes a $44 billion buyout of the company.
Emmi Caffé Latte becomes Love Island’s official iced coffee sponsor
Emmi Caffé Latte has been named the official iced coffee sponsor of ITV2’s reality show, Love Island, which returns for its eight series on 6 June.
Shipyard American ale gets rebrand ahead of UK marketing push
Carlsberg Marston’s Brewing Company has announced a rebrand of its Shipyard ale range.
Johnny Vegas voices a seagull in Blackpool Council’s £1.3m marketing campaign
Blackpool Council has partnered with Merlin Entertainments to launch the city’s ‘biggest ever’ marketing campaign, spearheaded by Johnny Vegas.
Cost of living crisis: Consumers want brands to price products fairly, IPA reveals
The IPA has found from a survey of 2,000 people that consumers want brands to focus on value for money in light of the cost of living crisis.
Twitter fined $150m for exploiting data for targeted advertising
Twitter has been fined $150 million by the Federal Trade Commission (FTC) for ‘deceptively’ using account security data for targeted advertising.
Love Island hooks up with WKD for the second year
ITV dating show Love Island has named drinks brand WKD as its official alcohol partner for the eight series starting next month.
Netflix, Samsung and Hive perceived as ‘untrustworthy’
Netflix, Samsung and Hive are among the top ten innovator brands most commonly perceived as ‘untrustworthy’ by their target audience.
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