Petrol station brand Jet has released a new, tongue-in-cheek ad created by London agency Isobel poking fun at so-called ‘forecourt dramas’.
Burger King cheats on meat by giving away 10,000 plant-based burgers
Burger King UK is giving away 10,000 free vegan burgers today on the condition that customers swap them for regular Whoppers.
OnTheMarket moves in with Channel 4 to air a sponsored TV series
Property marketplace OnTheMarket has collaborated with Channel 4 to create a three-part TV series called ‘Finding The Cornish Dream’.
Love Island’s Paige Thorne signs six figure deal with Forever Unique
Love Island 2022 contestant Paige Thorne has signed a six-figure deal with global fashion brand Forever Unique.
Dairylea explores a child-like sense of wonder in its latest VCCP campaign
Cheese brand Dairylea has partnered with creative agency VCCP to celebrate the child-like sense of wonderment young people possess.
Why loyalty programmes are the be-all-and-end-all of customer retention
Marketing Beat breaks down three popular types of loyalty programmes; points-based, tier-based and values-based, to find out what makes them such successful tools in a brand’s marketing arsenal.
Emotional Danish ad challenges the idea of ‘perfect parenthood’
Danish ice-lolly brand ‘Sun Lolly’ have released a campaign to challenge social media’s curated perception of a so-called ‘perfect parenthood’.
Department for Education funds marketing boot-camps for young aspiring talent
The Department for Education has funded a ‘marketing skills boot-camp’ programme, to inspire young people to choose a career in marketing.
Sports Direct appeals to Gen Z with its latest back-to-school campaign
Sports Direct has unveiled its latest back-to-school campaign with the aims of appealing to Generation Z and TikTok fans.
Toyota ad banned for condoning and encouraging ‘dangerous driving’
A Toyota newspaper ad has been banned by the ASA for condoning and encouraging ‘unsafe or irresponsible driving’.
Subway’s new 3D billboard lets the public design their own subs
Subway has launched an interactive 3D billboard at Westfield Stratford City that allows members of the public to virtually build their own dream ‘sub’.
Top tips for marketers anticipating the new Google SEO ‘helpful content update’
Marketing Beat asks various SEO and marketing specialists for their opinions on how Google’s new ‘helpful content’ update will affect the industry.
WhatsApp showcases its privacy features in brand’s latest ad
WhatsApp has unveiled its ‘Your privacy, more protected’ campaign to showcase the various layers of protection the brand provides for its users.
Lloyds bank chief customer officer joins rival Nationwide to become its new CMO
Nationwide has appointed Catherine Kehoe as its new chief marketing and corporate affairs officer, poaching her from rival bank Lloyds.
JET helps you avoid ‘forecourt dramas’ with latest campaign
Petrol station brand Jet has released a new, tongue-in-cheek ad created by London agency Isobel poking fun at so-called ‘forecourt dramas’.
Burger King cheats on meat by giving away 10,000 plant-based burgers
Burger King UK is giving away 10,000 free vegan burgers today on the condition that customers swap them for regular Whoppers.
OnTheMarket moves in with Channel 4 to air a sponsored TV series
Property marketplace OnTheMarket has collaborated with Channel 4 to create a three-part TV series called ‘Finding The Cornish Dream’.
Love Island’s Paige Thorne signs six figure deal with Forever Unique
Love Island 2022 contestant Paige Thorne has signed a six-figure deal with global fashion brand Forever Unique.
Dairylea explores a child-like sense of wonder in its latest VCCP campaign
Cheese brand Dairylea has partnered with creative agency VCCP to celebrate the child-like sense of wonderment young people possess.
Why loyalty programmes are the be-all-and-end-all of customer retention
Marketing Beat breaks down three popular types of loyalty programmes; points-based, tier-based and values-based, to find out what makes them such successful tools in a brand’s marketing arsenal.
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Keeping it raw: 7 of the best funny ads about serious subjects
Despite the fact that there are separate awards for comedic and purpose-driven ads in – funny and heart-melting go surprisingly well together, Leith agency health partner Brian Coane highlights.
System1’s September ad takedown: KitKat, Amazon and Channel 4
Each month, System1’s Jon Evans rounds up three particularly notable ads from the past month; one top-performer, one that could do better and a wild card that stands out from the crowd.
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Fast food, child birth and mansplaining – the Burger King fallout
Last week’s Burger King campaign from BBH didn’t particularly feel like a controversial campaign when it launched – so what happened?