The Data & Marketing Association (DMA) has appointed Kate Hamilton to the DMA board in a bid to help diversify skill-sets across the industry.
Sainsbury’s announces creative agency shortlist after Wieden + Kennedy quits account
Following Wieden + Kennedy’s decision not to re-pitch for the Sainsbury’s account, the grocer has now named a shortlist of three creative…
Gü la la: Luxury dessert brand meets the big screen
Luxury dessert brand Gü are partnering with advertisers Pearl & Dean to create a unique experience at cinemas across the UK.
7UP celebrates ‘UPliftment’ with vibrant brand refresh
PepsiCo’s 7UP has revealed a refreshed brand identity as it looks to elevate its international positioning with its ‘New Get Up, Same 7UP’ platform.
Nationwide finds the back of the net with Lionesses sponsorship deal
Wavemaker UK has brokered a major new deal which will see the Nationwide Building Society sponsor ITV’s coverage of England women’s football.
Howling musical hamster announces Pringles multigrain in new TV ad
Snacking brand Pringles has this week unveiled a wonderfully quirky integrated campaign to promote its new, HFSS-compliant multigrain range.
Nando’s partners with LADbible to launch dating-themed content series
Restaurant chain Nando’s has teamed with LADbible Group to launch a new omnichannel campaign and content series focused on dating.
Dogs Trust airs urgent call for help in latest TV spot
Dogs Trust has today (15 February) released a new TV spot to tackle the 50% increase in re-homing enquiries it has received due to the ongoing…
Bang & Olufsen partners with Ferrari F1 team for 2023 season
Electronics firm Bang & Olufsen has this week announced a new brand partnership with Ferrari’s F1 team ahead of the 2023 season.
Watch: Doritos targets Gen Z with latest TV campaign
Snack brand Doritos has this week launched a new TV campaign to promote its products to Gen Z audiences looking for the perfect ‘night in-in’.
Heineken increased marketing and sales spend by a fifth last year to £2.4bn
Heineken increased its marketing and sales spend by almost a fifth (22.4%) to £2.4 billion (€2.7 billion) last year.
Saatchi & Saatchi planner launches AI-powered brief-writing platform
Saatchi & Saatchi London planner, Ewan Patel has co-launched Briefly, a new briefing platform that uses AI technology and the latest…
Huel ads banned for claiming its shakes can save money on food bills
Two Huel ads have been banned by the ASA for implying that eating its products as meal replacements is cheaper than consuming ‘traditional’ diets.
Accenture Song busts ‘boomer’ myths about Gen Z in latest campaign for NCS
Accenture Song UK is aiming to ‘bust myths’ about today’s teenagers with its latest integrated campaign for the National Citizen Service (NCS).
DMA appoints industry ‘learning ambassador’ to the board of directors
The Data & Marketing Association (DMA) has appointed Kate Hamilton to the DMA board in a bid to help diversify skill-sets across the industry.
Sainsbury’s announces creative agency shortlist after Wieden + Kennedy quits account
Following Wieden + Kennedy’s decision not to re-pitch for the Sainsbury’s account, the grocer has now named a shortlist of three creative…
Gü la la: Luxury dessert brand meets the big screen
Luxury dessert brand Gü are partnering with advertisers Pearl & Dean to create a unique experience at cinemas across the UK.
7UP celebrates ‘UPliftment’ with vibrant brand refresh
PepsiCo’s 7UP has revealed a refreshed brand identity as it looks to elevate its international positioning with its ‘New Get Up, Same 7UP’ platform.
Nationwide finds the back of the net with Lionesses sponsorship deal
Wavemaker UK has brokered a major new deal which will see the Nationwide Building Society sponsor ITV’s coverage of England women’s football.
Howling musical hamster announces Pringles multigrain in new TV ad
Snacking brand Pringles has this week unveiled a wonderfully quirky integrated campaign to promote its new, HFSS-compliant multigrain range.
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