The British Gas Energy Trust has released a powerful short film which aims to encourage those struggling with the current energy crisis to seek help.
Over 59% of UK marketers are struggling to predict consumer behaviour
Research from the Chartered Institute of Marketing (CIM) shows that 59% of UK marketers are struggling to predict changing consumer priorities.
Google removes over 3.4 billion ads in 2021
In a recent ” Ad Safety Report”, Google revealed that it removed over 3.4 billion ads and suspended over 5.6 million advertiser accounts in 2021.
Disney scores first place in MBLM’s Brand Intimacy 2022 Rankings
Disney has ranked first for the second time since 2019 in MBLM’s 2022 Brand Intimacy Study, with Tesla landing second place.
Kia wins two awards of excellence for automotive marketing
Two Kia marketing campaigns have been recognised with awards of excellence in automotive marketing communications.
Rapid delivery service Zapp launches marketing platform for supplier brands
Rapid delivery service Zapp has today launched a “full service advertising platform” for its supplier brands.
Unilever digital boss advises ad industry on Web3 action
The advertising industry must collectively address Web3, Unilever chief digital and commercial officer, WFA deputy president, Connie Braams said.
ISBA launches consultation with UK advertisers for Origin programme
The Incorporated Society of British Advertisers (ISBA) will consult with UK advertisers about funding Origin, a cross-media measurement system.
