The Committee for Advertising Practice (CAP) has introduced “tough new rules” for gambling ads to protect young people and vulnerable audiences.
EasyJet to launch first international marketing campaign since pandemic began
EasyJet has launched a new integrated brand campaign in partnership with its agency of record, VCCP London. The multimedia campaign, titled “NextGen EasyJet” will be focused on encouraging customers to…
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WPP’s MediaCom secures Klarna contract
Fintech firm Klarna has appointed MediaCom as its “global agency of record”, securing the deal following a competitive pitch. The WPP subsidiary’s contract began on 1 February and ensures that…
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Sainsbury’s kicks off Bake Off sponsorship with viral-inspired twist
Sainsbury’s Taste the Difference has set in motion its latest promotional campaign as part of its flagship deal to sponsor Channel 4’s Great British Bake Off. ‘Cake or not cake’,…
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Cadbury partners with Manchester United for virtual Easter egg hunt
Cadbury has brought back its virtual Easter egg hunt, the ‘Cadbury Worldwide Hide’ for a second year running, partnering with Manchester United FC for an expanded promotional campaign. Members of…
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Ocado to revamp rapid delivery service Zoom
Ocado’s rapid delivery service, Ocado Zoom is set to be revamped with a new logo and a new name, “Zoom by Ocado”. Brand colours will be livened up from greens…
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Spotify and FC Barcelona unveil ‘first-of-its-kind’ partnership
Spotify and FC Barcelona have announced a new partnership making the audio streaming service the main sponsor of the football club giant.
Hermes: Troubled delivery firm rebrands as Evri
Delivery firm Hermes has rebranded as Evri, following a series of controversies negatively impacted its brand image over the last two years. The rebrand will be rolled out across all depots,…
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CMA investigates Google and Meta ad agreement
The CMA and the European Commission have launched probes into whether Google and Meta restricted “header bidding services”.
