Netflix co-CEO Reed Hastings revealed in an earnings call that the streaming service plans to roll out cheaper subscriptions by including advertising.
Gambling Commission unveils new rules to protect at risk customers
The Gambling Commission has set new rules to ensure online gambling brands take more action to protect and identify customers at risk of harm.
Universal lands deal to represent Elvis Presley’s catalog
Universal Music Publishing Group (UMPG) and ABG have entered an exclusive global publishing deal to represent the song catalog of Elvis Presley.
Marketing Liverpool secures vital VisitEngland investment to fund tourism push
Marketing Liverpool, the promotional arm of Liverpool City Council, has secured lucrative funding from VisitEngland’s central budget for the second year running.
Unilever digital boss advises ad industry on Web3 action
The advertising industry must collectively address Web3, Unilever chief digital and commercial officer, WFA deputy president, Connie Braams said.
World Federation of Advertisers unveils new global leadership team
The WFA has announced its new leadership team, with various senior appointments being made from advertiser associations and global brands.
Havas acquires digital agency Search Laboratory
Havas Group has acquired Search Laboratory, an integrated digital agency that specialises in data and analytics, for an undisclosed sum.
CAP bans influential celebrities and footballers from featuring in gambling ads
The Committee for Advertising Practice (CAP) has introduced “tough new rules” for gambling ads to protect young people and vulnerable audiences.
EasyJet to launch first international marketing campaign since pandemic began
EasyJet has launched a new integrated brand campaign in partnership with its agency of record, VCCP London. The multimedia campaign, titled “NextGen EasyJet” will be focused on encouraging customers to…
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WPP’s MediaCom secures Klarna contract
Fintech firm Klarna has appointed MediaCom as its “global agency of record”, securing the deal following a competitive pitch. The WPP subsidiary’s contract began on 1 February and ensures that…
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