System1 has revealed this year’s best performing Christmas ads released so far, with Morrisons, Aldi and M&S finding themselves neck-and-neck.
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Big Christmas characters: System1 reveals this year’s top-performing festive ads
System1 has revealed the early front runners in this year’s Christmas ad race based off its measurement of viewers’ emotional responses.
Humour and humanity: System1 on why the Bet365 gamble paid off
System1 chief customer officer Jon Evans explains why the fresh new direction taken by the recent bet365 advert was a gamble that paid off.
System1 reveals impressive revenue growth Q3 update
System1 has seen its revenues rise by 55%, boosted by adoption of new clients across a wide variety of business sectors.
System1 research reveals why audio advertising is so effective
System1 has launched a new publication in partnership with Radiocentre that examines the role of emotion in audio advertising effectiveness.
Twitter’s new ‘X’ logo is a branding horror show, System1 research reveals
Marketing research and effectiveness platform System1 has used its ‘Distinctive Asset Testing’ capability to (rather unsurprisingly) find that a vast majority of consumers prefer Twitter’s old logo and identity to…
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Humour in, purpose out: System1 analyses Cannes’ favourite ads
System1 has today revealed the public’s take on Cannes Film Lions Grand Prix winners using its ‘Test Your Ad’ measurement proposition.
System1 ranks its top 10 shortlisted Cannes Lions ads
As this year’s Cannes Lions Awards draw to a close, System 1 has revealed one last category for this year’s nominated adverts – the people’s favourite choice.
System1 launches Pinterest-backed ad measurement tool
System1 has this week launched Test Your Ad Digital, a measurement tool enabling advertisers to predict and improve the commercial impact…
Aldi consistently produces the best Christmas ads, System1 says
Aldi has been named the most consistent brand in terms of producing high-quality Christmas advertisements in recent years.
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Aldi’s Christmas ad tops the tree in 2023