System1 has revealed this year’s best performing Christmas ads released so far, with Morrisons, Aldi and M&S finding themselves neck-and-neck.
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System1 chief customer officer Jon Evans explains why the fresh new direction taken by the recent bet365 advert was a gamble that paid off.
System1 has seen its revenues rise by 55%, boosted by adoption of new clients across a wide variety of business sectors.
Aldi has been named the most consistent brand in terms of producing high-quality Christmas advertisements in recent years.