Morrisons pokes fun at the irony of its More Card loyalty scheme to highlight that it actually means customers spend less, as it shows off its refreshed brand platform and visual identity.
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Morrisons retail media offer rolls out new in-store sampling
Morrisons is set to launch food and drink sampling in stores up and down the UK to help customers become more familiar with their products.
Watch: Morrisons celebrates 125th anniversary with nostalgic tribute ad
Morrisons is set to celebrate its 125th anniversary with a month-long burst of activity that will include a new TV ad and £1 million charity fund.
Morrisons boosts Market Street brand with multi-channel media push
Morrisons has teamed with Wavemaker UK for a multi-channel digital media and content partnership created to promote the supermarket’s fresh food brand Market Street.
Morrisons boosts retail media with personalised loyalty ‘challenges’
Morrisons is introducing a range of new channels for brands to reach customers, including digital screens and personalised loyalty ‘challenges’.
Morrisons new year ad goes in hard to showcase 1,000 ‘prices locked low’
UK supermarket Morrisons isn’t pulling any punches with its new year campaign, which showcases prices locked low throughout January.
Morrisons champions hero Christmas hosts with 2023 festive spot
Morrisons is supporting this year’s festive hosts with a joyfully 80s-themed ad set to the tune of Starship’s 1987 hit ‘Nothing’s Gonna Stop Us Now.’
Morrisons brings back ‘More reasons…’ for nostalgic TV ad series
Morrisons is this week launching an extensive new brand platform, bringing back its famous ‘More reasons to shop at Morrisons’ strapline…
Morrisons unveils ‘Get the Hint’ Mother’s Day campaign
Morrisons is celebrating Mother’s Day by unveiling a series of advertisements in the lead-up to 19 March.
Morrisons appoints Leo Burnett as its new creative agency
Morrisons has appointed Leo Burnett as its new creative agency of record, which is set to take over from Publicis.Poke next year.
