It’s a clear sign that Halloween is just round the corner when Heinz leans heavily into a creepy ‘smile’ creative for its latest global campaign cooked up by Gut New York.
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Heinz gets saucy in new culinary confessions campaign
In its latest stroke of marketing genius, Heinz has taken inspiration from a series of real-life culinary confessions for a new pasta sauce campaign.
Sainsbury’s hosts Ed Sheeran for Heinz hot sauce autograph stunt
Grammy-winning artist Ed Sheeran surprised shoppers at Sainsbury’s London Colney by switching a pen for sauce and handing over the first “sauceographs”.
Heinz fans set to be ‘obsauced’ with W+K’s ‘Every Sauce’
Heinz fans are expected to be ‘obsauced’ with the ‘Every Sauce’ range, developed for the food brand by creative agency Wieden + Kennedy.
Heinz celebrates ‘hardcore mayo fans’ with mini-blockbuster ads
Heinz is celebrating its most hardcore mayo fans with a new omnichannel campaign that brings their dedication to life on the big screen.
Barbie at the grill: Heinz and Mattel launch pink Barbiecue sauce
Heinz is joining forces with Mattel to capitalise on Barbie-mania by launching a pink barbie-cue sauce, ahead of both a summer of garden parties and the 65th anniversary of the doll herself.
Former Kraft Heinz CMO joins Bacardí
Bacardí has appointed former Kraft Heinz chief marketing officer Irina Rodina as its new senior vice-president for marketing strategy and operations.
Watch: Heinz spotlights irrational love for the sauce in latest ad
Heinz pays tribute to those who are willing to go the extra mile in its latest ad, which spans digital and print.
Heinz partners with Paramount to release limited-edition The Godfather Pasta Sauce
Heinz has partnered with Paramount to introduce a limited edition Heinz x The Godfather Pasta Sauce in celebration of the 1970s masterpiece.
Heinz ‘Free Dayz Out’ promotion banned by ASA
A Heinz promotion with text that said “Free Dayz out with every pack” has been banned by the Advertising Standards Authority (ASA) for misleading.