Marketing agency Boutique has enlisted the help of generative AI ChatGPT to predict the plot for John Lewis’s 2023 Christmas ad campaign.
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Subway steps in to McDonald’s vs Burger King ChatGPT feud
Subway has joined that ChatGPT battle that has been raging between between fast food giants McDonald’s and Burger King over the past several days with its own tongue-in-cheek dig.
OpenAI unveils GPT-4, the latest version of ChatGPT
OpenAI has this week released GPT4, the latest version of its globally successful artificial intelligence (AI) chatbot series ChatGPT.
Microsoft introduces ChatGPT to Bing as AI arms race with Google begins
Microsoft has unveiled a new version of its search engine Bing, introducing OpenAI’s ChatGPT technology to the software.
ChatGPT owner OpenAI breaks into top 50 global sites as it hits 672m visits
OpenAI, the owner of ‘Generative AI’ technology ChatGPT, has become the 44th most visited global website, according to ‘Digital-adoption.com’.
Does AI tech like ChatGPT spell the end of the copywriter?
ChatGPT’s ability to create articulate content has stunned the world since its launch … but can it potentially replace people in marketing roles?
The truth about ChatGPT: 10 useful facts for brands and agencies
Jamie Matthews, CEO at Initials, sits down with ChatGPT to evaluate what brands and agencies need to know about the latest AI technology.
Kantar data: 3 in 4 media professionals alarmed at AI skills gap
Close to three-quarters (72%) of media professionals believe that skillsets within their organisations need to be ‘significantly reset’ to adapt to AI.
Meta bets big on AI to supercharge advertising, outperforms Q2 expectations
Meta has experienced better-than-expected sales across the second quarter of 2024, bolstered by investments in AI.
Ogilvy says it plans to protect brands with an ‘Influence Shield’
Ogilvy has said it is set to launch a new service to help deal with influencers causing damage to brands’ reputation.
