PrettyLittleThing has had its knuckles rapped by the ASA for running a series of promotional tweets over the Black Friday period last year.
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Wayflyer preps for Black Friday with ‘Are you Ready’ Rocky-style training montage
eCommerce growth platform Wayflyer has announced its ‘Are You Ready’ Black Friday social media campaign in a ‘comical Rocky-style’ training montage.
Black Friday 2022: Marketers give their verdict on the Cyber season
This Black Friday, most brands faced a peculiar dilemma amid an ever-changing and complex backdrop. Do they go all-out with a guns blazing, broad-church approach, or do they favour a more subtle, targeted method?
Ebay to exclusively promote second-hand items in 2022 Black Friday campaign
Aldi gets a Lidl Black Friday ad banned from a national newspaper
A Lidl newspaper ad for a Black Friday sale has been banned by the Advertising Standards Authority (ASA) for failing to substantiate savings claims.
Basketball League donates ad space to mark Black History Month
The British Basketball League has donated £10,000 worth of free advertising to local businesses throughout October in celebration of Black History Month.
Marketers have a Golden Christmas ahead as 70% of Brits plan to spend big
Havas research reveals 67% of Brits plan to spend the same or more in the run-up to Christmas this Golden Quarter, starting with Black Friday.
Christmas ads 2022: H.Samuel unwraps the sparkle
High street jeweller, H.Samuel, has launched its multi-channel Christmas campaign, earlier than usual ahead of Black Friday and Cyber Monday.
John Lewis supercharges retail media offer with new platform
John Lewis is helping brands connect with its customers by supercharging its retail media offer with a suite of new capabilities across the johnlewis.com website.
IPA Bellwether: Marketing budgets showing strongest growth since 2014
Marketing budgets experienced their strongest level of growth in almost a decade in Q4 of 2023 according to the IPA’s latest Bellwether report.