Asda’s Easter campaign centres around a surreal farm where chickens lay chocolate eggs as well as a reality TV-inspired influencer activation.
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Asda embraces the rise of ‘granfluencers’ in new social media campaign
Shopping-savvy “granfluencers” test out Asda’s Aldi and Lidl Price Match promise in the retailer’s latest social media campaign.
Asda boosts retail media network as it expands across UK
Asda is boosting its retail media capabilities as it expands its retail media network across more UK stores and adds new digital channels.
Asda unveils full 2023 Christmas ad starring Michael Bublé
Following on from the release of its atmospheric teaser ad, Asda has now launched its highly-anticipated 2023 Christmas campaign.
Asda teaser puts Michael Bublé centre stage for 2023 Christmas ad
The rumours are true – Asda has confirmed that Michael Bublé will be the star of its 2023 Christmas show with a new 60-second teaser ad.
Asda welcomes another Aldi alum as its new VP of marketing
British supermarket giant Asda has announced its appointment of Adam Zavalis as its new vice president of marketing.
Never Mind the Baklava – Asda teams up with Sky comedy show for blind taste test
Asda is continuing its quest for a #foodrevolution by partnering with Sky TV’s Never Mind the Buzzcocks for a taste test to showcase its food quality.
Asda recruits festive superstar Michael Bublé to front 2023 Christmas campaign
Asda has signed up iconic Canadian singer Michael Bublé to front its 2023 Christmas campaign in a series of ads directed by Taika Waititi.
Asda poaches Aldi’s top marketer
Supermarket chain Asda has named David Hills as its new chief customer officer effective immediately. He joins from rival grocer Aldi.
Taste test showdown: Asda challenges luxury food brands in bold new campaign
Asda has taken on high-end luxury food retailers in a taste-testing campaign proving shoppers don’t need to fork out more to enjoy delicious meals.