InjuryLawyers4U comes roaring back to TV after three-year hiatus

The scourge of daytime TV, InjuryLawyers4U is returning to UK TV screens for the first time in three years with ‘Lion-Hearted Accident Lawyers’, an integrated brand campaign.

Developed by Manchester-based The Gate Films, the campaign will be centred around a 30-second clip that sees the firm’s lawyers given CGI lion heads to represent their ferocity in fighting your corner (when you’ve been in an accident that wasn’t your fault of course).

The familiarity that InjuryLawyers4U enjoys with a lay audience is probably unparalleled in its sector, with its campaigns famously bombarding daytime TV over the last two decades, even securing the prize of ‘most annoying yet impactful advert’ in 2005, 2006 and 2007.

“InjuryLawyers4u is the leading group of personal injury lawyers in the UK and has been so for in excess of 20 years,” InjuryLawyers4U head of strategy and creative direction, Andrew Twambley said.


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“This latest campaign cements our dominance of the market and amplifies our brand as pre-eminent, courageous, fearless ….. and never to be messed with!”

This latest burst of activity will run across TV, social media and a high-impact out-of-home location in Manchester. Media planning and buying was handled by Open Partners.

The Gate Films CEO, Simon Lewis added: “The Lions campaign is our most ambitious yet and has seen dozens of CGI specialists work hand in hand with our production and direction team to produce a stunning campaign across all media.”

AgenciesBrandsCreative and CampaignsNews

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