The appointment follows Veridooh’s launch into the UK market where it has established its first locally-based team outside of Australia.
The firm uses its proprietary SmartCreative technology to provide independent verification for out-of-home advertising, including digital, programmatic, and static.
In his new role Veytsblit will be tasked with creating efficiencies and adding value across the company, overseeing the business’ finance and operations. He will also contribute to strategy and the special projects divisions.
He joins from from Australian startup Dimple where he was chief operating officer, helping with the launch of the company’s subscription business model in multiple markets, including Hong Kong and New Zealand.
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“We’re very excited to have Steven join our team as we enter a new phase of ambitious growth targets this year,” Veridooh cofounder, Mo Moubayed, said. “Since the second half of 2022, we have made new hires across all departments, moved into a bigger office, and launched our first international team.
“Now is the perfect time to bring in Steven to help scale up Veridooh and grow our business, operations, and special projects. With a stronger, more aligned team, we can better service our clients as out-of-home (OOH) continues its upward trajectory.”