Women’s health start-up Health and Her has launched a three-week TV ad campaign to promote its dedicated perimenopause supplement and raise awareness around the issue of menopause more generally.
Timed to coincide with World Menopause Day (18 October), the campaign also aims to better acquaint women with the free menopause care services Health and Her can offer them, such as a free menopause app, symptom checker, and expert advice to a menopause specialist GP clinic.
With a creative handled by media agency Bountiful Cow, the campaign will run across key slots during ITV Breakfast and Channel 4 with ‘upweighted’ spots appearing during Loose Women, Lorraine and Steph’s Packed Lunch broadcasts today (18 October).
“Health and Her is an exciting and disruptive brand in the early stages of their growth journey with a rapidly expanding physical distribution into major retailers,” Bountiful Cow managing partner, Zoe Haywood said.
“To drive sales and raise brand awareness we have planned a TVC campaign across menopause month on ITV breakfast and Channel 4 to maximise exposure whilst simultaneously upweighting ad presence alongside key programming that will contain menopause content and key dates including World Perimenopause Day and World Menopause Day.”
Health and Her head of marketing, Anita Clarke added: “We launched in 2019 with our award-winning website and a range of approaches designed to help empower women to take control of their perimenopausal and menopausal health.
“Whilst the conversation surrounding menopause is rising with celebrities like Davina McCall openly discussing it, the sad fact is that the majority of women usually go through this experience alone without the necessary support.”
She concluded: “Our campaign ‘Trusted by thousands of women’ aims to raise awareness of perimenopause and that it happens to all women but there is action you can take.”